What to Use Instead of Facebook Analytics: Top Alternatives for 2024
Facebook Analytics, a tool once popular for tracking user engagement and conversions, was discontinued by Facebook in June 2021. Since then, marketers and business owners have sought alternatives to fill the gap. If you’re looking for what to use instead of Facebook Analytics, we’ve got you covered with the best replacements in 2024.
1. Google Analytics
Google Analytics is the most popular tool to replace Facebook Analytics. It tracks user behavior across your website, mobile apps, and other platforms, offering in-depth data about user journeys, acquisition sources, and conversion rates. Its integration with Google Ads and Data Studio makes it an essential tool for digital marketers.
2. Sprout Social
Sprout Social is a comprehensive social media management tool that provides analytics and reporting features. It helps businesses track social media engagement, growth, and conversions, making it an excellent alternative to Facebook Analytics for managing social campaigns.
Read: Understanding the Social Media Landscape: Top 5 Social Media Platforms You Should Focus On
3. HubSpot
HubSpot offers robust CRM and marketing analytics solutions. It allows businesses to track user interactions, email campaigns, and social media performance all in one place. With HubSpot’s analytics tools, you can dive deep into your marketing data and make informed decisions.
Read: How to Use Email Marketing & Social Media to Grow Your Business
4. Hootsuite Analytics
For social media-focused analytics, Hootsuite Analytics is a great tool. It provides insights into your social media performance across different platforms, making it a solid option for those who miss the social tracking aspect of Facebook Analytics.
5. Mixpanel
Mixpanel focuses on tracking user interactions with your product. It’s ideal for businesses that need in-depth data on how users engage with their website or app. This tool offers advanced segmentation and event-based tracking, making it a great alternative for performance analytics.
Conclusion
While Facebook Analytics alternatives like Google Analytics, Sprout Social, and HubSpot provide valuable insights, choosing the right tool depends on your business needs. Whether you’re tracking website traffic, social media engagement, or user interactions, these alternatives ensure you stay on top of your marketing performance.
By utilizing these top tools, you can continue making data-driven decisions and optimizing your campaigns without missing a beat.