Outsourcing your marketing has been around for years. While many businesses have embraced it, others still prefer to keep everything “in-house” to feel a greater sense of control. But here’s a reality check: what is that control actually costing you?
Yes, staying in control can be valuable—but it can also slow down growth, increase expenses, and limit access to top-tier expertise. Fortunately, outsourcing doesn’t mean giving up control—it means choosing to be more strategic with your resources.
When In-House Marketing Makes Sense
There are certain times when hiring someone full-time or building an internal marketing team is the right move:
- You’re planning long-term, sustainable growth
- You have the budget for a robust department and ongoing training
- You need someone deeply integrated into your company culture and operations
However, it’s important to understand the true cost of hiring in-house:
- Higher salaries for experienced marketers
- Office space, equipment, and software expenses
- Benefits, paid time off, and HR compliance
- Long ramp-up periods—even talented new grads may need 18–24 months to understand your industry and brand
And in most cases, your in-house marketer will still need to outsource specific functions like video production, web development, SEO, or ad management.
When Outsourcing Might Be the Better Fit
Consider outsourcing your marketing if:
- You have limited resources or budget but want access to expert talent
- You’re a marketing director juggling too much and need help executing ideas
- You need specialized skills that your in-house team doesn’t possess
- You’re launching a new campaign or product and need a flexible, scalable team
Tips for Successfully Outsourcing Your Marketing
To make outsourcing work for your business, follow these steps:
- Clearly define your needs: Create a list of the specific services you want (e.g., social media, content creation, PPC, branding) and the type of relationship you’re seeking (project-based, retainer, full-service).
- Look for a reliable partner: Choose an agency or freelancer with a track record of long-term client relationships. Beware of those with only short-term projects—do your research and ask for references.
- Expect accountability: The right partner will take responsibility for outcomes and be willing to fix mistakes—even if it costs them. If they’re not invested in your success, it’s not a true partnership.
- Give it time: Building any relationship, in-house or outsourced, takes time and mutual trust. But if problems persist without improvement, it may be time to move on.
A Word from Our Experience
We don’t just offer outsourcing—we use it too. As a small company serving many clients, we’ve built a network of trusted partners over the past years. It’s allowed us to deliver high-quality marketing services without taking unnecessary risks or bloating our internal team.
And here’s what we’ve learned:
Our clients don’t care who does the work—they care that it gets done right, on time, and with accountability.
Let’s Perfect Your Marketing Strategy
If you’re ready to outsource completely or need help managing your internal team, we’re here to support you. Contact us today, and let’s create a marketing approach that works for your business—efficient, effective, and built to scale.