Social media can be thought of as a party, which is a useful analogy.
When you receive an invitation to a party with only a brief list of information from the host, you start to form opinions about the party’s general theme and atmosphere. You might even begin to plan what to wear or bring.
You must adhere to the party’s “rules” if you want to get the most enjoyment and social interaction out of it.
In a similar way, the social platform acts as the host, and you join in to have fun and meet new people. You share beneficial content with others, post at a time that works best for your audience, and connect with them.
Once you start interacting with these people online, you can start inviting them to your own party by expanding your email list and attracting new customers.
When you reach that point and begin to feel like you know these individuals better, you begin to realize that social media may function much like an offline actual connection would.
Be a party host as well as a party goer. Connect with people where they are, meet them there, and extend an invitation to join your community.