How Successful Welcome email marketing eCommerce Campaigns Generate Traffic and Revenue
Welcome email marketing eCommerce Does the Campaign need? If you are like most eCommerce marketers, then you invest in email marketing. You are growing your email list, sending effective email campaigns, and engaging visitors with personal on-site messages.
According to a study by marketing research firm eMarketer, 73 percent of Americans now shop online at least once a month. That’s a lot of potential customers that your eCommerce solution can reach.
You need an effective email marketing campaign to make the most of those customers and drive more sales.
Here are 11 must-have eCommerce email marketing campaigns. Send regular emails with special offers and discounts to loyal customers.
Email marketing can be very effective, but it is not enough.
Why? It’s not about the right strategy. It’s about the correct sequence.
If you don’t send the right emails to the right prospect at the right time, people will unsubscribe or move on to another company.
If you send the right emails to the right prospects at just the right time, you will have long-term customers and brand ambassadors.
Here share our teamwork experiments, and 11 eCommerce marketing strategies to help you grow a loyal following.
This post has something for everyone, regardless of whether you want to increase engagement, boost revenues, or decrease unsubscribes.
Let’s get started.
What is Welcome email marketing eCommerce?
welcome email marketing via electronic commerce is a channel that allows you to notify your subscribers about new products, special offers, and other promotions.
Email can also soft-sell by educating customers about the brand’s value and informing them. That will keep subscribers engaged and re-engaged between purchases.
1. The Welcome email
First chance to create a Unique or Awsome looking impression. Your introduction to a new subscriber won’t be memorable. Neither will your follow-up communications.
The welcome email is an essential campaign to include in your marketing arsenal. It drives 3x more revenue and transactions per email than other promotional mail.
Its purpose is to thank subscribers who have signed up for your mailing list and to set expectations for the future (e.g.,
It will let you know how often you will email and simplify your sales process.
Here are some best Ideas about eCommerce Email Marketing Campaigns to keep in Solution:
Be original: You must be unique to stand out from the crowd. That means offering something your subscribers don’t expect.
- Offer a discount
- Learn their language
- Ask them to respond to your email
- Tell them all they need to know they are in the right place
Simple design is the best: You can remove any barriers that might prevent you from purchasing if your product range is extensive. Make it easy for new subscribers to find what they need, regardless of whether they are browsing by product category or another aspect.
2. Curation Email: Great strategy for eCommerce Email Marketing.
For example, one from The Beatles Madonna’s Immaculate Collection Abba’s Greatest Hits: Gold
What does it have in common? Why?
Curated content is a hit with people.
People want to buy the best, regardless of whether they want music or physical products.
Therefore, it’s unsurprising that curation emails are popular with e-commerce marketers.
The curation email’s goal is to share the best assets of a brand if you don’t know what that means.
That could be sharing content from a previous week, like One King’s Lane.
You could also promote popular products, as Huckberry does in his email.
It allows subscribers to select the topics they are interested in learning more about, allowing them to curate the best of the best.
Many websites have “start here” pages and product pages often filter by bestselling by default.
It’s also compelling because It allows email marketers to segment recipients based on interest.
Here’s an example of Welcome email marketing eCommerce Facts:
Think of owning an online shop and having your newsletter curate products from the following categories:
- Storage cabinets
- Decorative objects
You can start scoring subscribers based on their behavior if you tag them using an email service provider (ESP) such as Infusionsoft.
Suppose a user clicks only on seating-related offers. In that case, your promotional campaigns can focus solely on seating.
3. The engagement email
For example, a copywriter from the golden age of direct response marketing was well-known for attaching “grabbers” such as dollar bills to mailings.
I want to grab the attention of prospects.
The average office worker receives 122 emails per working day.
Inviting subscribers to interact with your emails is essential for you to remain visible in their inboxes.
Although attaching cryptocurrency to campaigns may not be an option, it can increase engagement in other ways without spending much money.
Brooklinen encourages engagement, such as by offering free shipping.
However, Brooklinen understands that cart abandonment is often due to shipping. Brooklinen offers subscribers free shipping and gives them the option to activate it.
It’s genius. Brooklinen understands that people value the things they work for, and free shipping is no exception.
Campaigns such as the one above encourage engagement. Still, they also create a two-way relationship between Brooklinen customers and the company.
So whether you offer free shipping or invite users to sign up for a free trial, give your readers reasons to engage with your campaigns. And remember to make it memorable.
4. The referral email; Best eCommerce Email Marketing Idea.
It is no secret that referrals from family and friends are a great way to get leads.
A recent BigCommerce survey found that 74% of consumers consider word-of-mouth to influence their purchase decision significantly.
With numbers like these, it’s easy to see why brands spend time setting up referral programs.
It’s possible that you already ask for referrals on your thank-you page. Are you asking for referrals on your thank-you pages?
Bombas is an excellent example of how to ask for referrals. They provide clear instructions via email and offer an incentive: a pair of socks for free.
Although you might not be in a position to give free socks to each referee (very few can),
Do you have enough money to say thank you, or at the very least, an Internet high-five?
5. Email for a Discount; Exclusive welcome email marketing eCommerce
E-commerce is a great way to market your products by offering discounts.
It’s easy to see why brands such as Apple have conversion rates as high as 5.13%.
VWO conducted a study and found that 72% of Millennials are open to retargeting using discounts.
Furthermore, 54% of shoppers will buy abandoned products if offered at a discount. (We’ll be back)
Blue Apron, an American meal delivery company, offers discounts to its subscribers to encourage more purchases. (Note the scarcity to evoke fear of missing
However, be aware:
- It would be best to find a balance between discounting and not discounting.
- You risk losing customers to your competitors if you do not use it enough.
- This story has a silver lining: only subscribers who engage with your campaigns (e.g., open emails, click links, Etc. count).
6. Cart Abandonment via Email
We’ve all done it.
Something catches our attention, and we check out a website on the internet.
We hear a knock at the door. A Facebook notification is sent to our phones.
We abandoned our wagon without even blinking an eyelid.
A Baymard Institute report has revealed that 69% of all online shoppers abandon their shopping carts. 61% cite shipping costs as the number one reason.
So, understand what you are thinking.
But what if your margins don’t allow you to compete in shipping?
- It is easy to get feedback.
- That is exactly what Ugmonk does.
- I received this email after abandoning my cart. It was a few hours later.
- You can’t always convert abandoned shoppers.
That is a fact. You can still try to discover why you didn’t finish the order. You can then improve your checkout process by learning from the feedback.
7. The order confirmation email
Conversion discovered something interesting after analyzing 100,000+ email receipts.
E-commerce stores earn $0.25 more in revenue for every order confirmation email.
It doesn’t sound like much. It didn’t seem like much to me, too. Then I did the math. For every 100 receipts you send, you can generate an average of $25 more revenue.
It’s not bad for an automated email.
The order confirmation email can be a great way to increase sales. Still, it also serves as a way to set customer expectations.
ITBee Solution in Philadelphia, an online IT Service and eCommerce Solution Company, includes an explainer make in its order confirmation email. They explain their delivery process on tracking support.
Your order confirmation email is not just a digital receipt. It also reminds shoppers that they made the right purchase by buying from you.
8. The upsell email; Best welcome email marketing eCommerce Idea.
Most likely, you are familiar with cross-selling and upselling.
Here’s a refresher for those who aren’t familiar with the basics:
You can invite prospects to purchase more expensive items to increase their average order value.
“Cross-selling” is the act of recommending a similar or complementary product.
That is why McDonald’s asks you, “Does that sound good with fries?” And Amazon offers products that can be bought together.
Unsurprisingly, many e-commerce companies regularly send upsell emails to customers who have made purchases.
Beardbrand sends new customers recommendations after receiving an order.
Tiered pricing is an option if cross-selling is not an option.
The price of the exercise bike they offer increases from left to right. That gives customers more options and ITBee Solution more opportunities to earn more.
9. The win-back email
It happened to me, and it is likely to happen to you.
It is a waste of time and effort to grow your email list only for a small percentage of your subscribers to unsubscribe or disengage completely (costing you money).
Every year, email marketing databases are subject to a natural decline of 22.5%. With that in mind, it is crucial to re-engage members who have been emotionally “checked off” (especially if your goal is to decrease the email unsubscribe rate).
After switching from Beonon, neglecting their emails for a few weeks, I received this email inviting me to return:
Although it doesn’t always work, it’s worth reminding past buyers that you are still considering them (even if they have switched to a competitor).
10. Survey Email: Old but Working welcome email marketing eCommerce Campaign.
You don’t have to ask.
(Say it now. )
You don’t get it.
Similar to the above, if your subscribers don’t ask for what they want, how can they expect you to give it to them?
You can gain valuable insight into your customers’ needs and goals. It also allows you to improve your email marketing.
Frye is one of many brands that offer gift certificates to their customers.
Others, such as Ryan Levesque’s survey company, The Ask Method Company, argue the opposite.
Ask’s #1 bestseller Levesque explains that if you offer a gift to take the survey, your data may bias toward people who want it.
If you want to encourage more people to take surveys, offer them a discount on the Solution.
Revolution Tea follows Levesque‘s advice and offers a discount after users have completed their survey.
It works well for many brands and can work for you too.
11. Thank You Email
Sometimes we don’t thank you enough. Even if we say thank you, we rarely mean it.
It’s more than thanking your audience for signing up for your newsletter or purchasing a product. It’s about acknowledging that you are the reason you’re still in business.
Brooklinen is one of those companies that occasionally writes from the heart to thank customers for making their work possible.
It is easy to get lost in the details of business life. Sometimes, it’s essential to thank your customers.
How can you give back to the people who made your company what it is today?
Conclusion about the Welcome email marketing eCommerce Campaign with ITBee Solution
The Ecommerce email marketing campaign with ITBee Solution was a success. The results showed an increase in website traffic and conversion rates.
That shows that email marketing is an effective way to promote your business. The automated email marketing system helped increase conversions and ROI.
Overall, the campaign was very successful and generated much interest in the company’s products. Feel free to Contact Us—best-made Exclusive eCommerce Email Marketing Campaign with Virtual Assistant Services teamwork.